OUR APPROACH

The right fit is only the start

The creator brings the voice. The business brings the goal. We connect the two and build a clear plan for the collaboration.

From the first conversation to delivery and payment coordination, we keep both sides in the loop.

See a match take shape

Inside a creator match

See what a creator brief looks like.

A brief is the plan for a collaboration: what the business needs, who should create it, and what will be delivered.

Illustrative examples, not past campaigns or available jobs. Your project gets its own brief.

Example brief 01 Product demo

Show the product in a real setup.

The goal
A desk-lamp brand wants shoppers to see how its adjustable lighting works, beyond a product photo.
The creator fit
A home or desk-setup creator who can film the difference and explain the controls in their own voice.
What gets made
One 30–45 second vertical video for the brand’s channels: the dim desk, the lamp in use, and the finished setup.

Agree before creating

We agree on deliverables, creator pay, where the content can be used, approvals, and dates before work starts.

Start with this direction

Example brief 02 Creator visit

Give people a reason to visit.

The goal
A neighborhood café wants nearby customers to know what to order and what their first visit could look like.
The creator fit
A local food or lifestyle creator whose audience lives close enough to visit and trusts their recommendations.
What gets made
One short video on the creator’s account: arrival, a featured order, the atmosphere, and practical details such as location and hours.

Agree before creating

We agree on deliverables, creator pay, where the content can be used, approvals, and dates before work starts.

Start with this direction

Example brief 03 Recurring creator

Build a series people recognize.

The goal
A fitness studio wants a familiar face to help newcomers understand its classes and feel ready to try one.
The creator fit
A fitness or lifestyle creator who enjoys the studio, connects with beginners, and can return for agreed filming dates.
What gets made
Three short videos for the studio’s channels over one month: a first-class walkthrough, a trainer Q&A, and a look behind the scenes.

Agree before creating

We agree on deliverables, creator pay, where the content can be used, approvals, and dates before work starts.

Start with this direction

HOW WE WORK

Find the reason it fits

Start with the creator's style, audience, interests, availability, and existing commitments alongside the business goal.

Follower count is one signal. There should be a reason these two sides make sense together.

Define the work

Scope, compensation, usage, timing, approvals, and responsibilities belong in the conversation before anyone commits.

Shape the content

Turn the goal into a clear brief, scripts or talking points when useful, and a production plan that gives the creator enough direction without flattening their voice.

Manage the process

Support continues after the introduction. Keep communication clear, coordinate approvals and delivery, and make sure each side knows what happens next.

Close the loop

Coordinate payment, review available performance information, and use what we learn to decide whether there is a next project.

EXPERIENCE BEHIND THE PROCESS

We know the business behind the content

Our team brings experience across marketing, consulting, and media.

We bring that experience to the brief: who the content is for, what it needs to say, how it will be made, and what the project includes.

Start with your content or your business goal

Creator or business, start with what you're working on and where you need support.

Let's talk